Making It Real, Making It You – Brand Shoots That Talk to Your Target Audience

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Whatever kind of shoot you’re on, photography is about planning, and then waiting for that perfect moment. For this landscape shoot at Caister beach, I knew that the sun would rise above the wind turbines at Scroby Sands, providing me with interest on the horizon plus a sense of scale. I had checked the weather forecast and knew it was going to be cloudy, so I planned to use my LEE polarising filter to bring out the colours of the sky. In order that the waves were not a distraction from the focal point of the image, I was going to use a slow exposure to smooth them out, and hopefully give an ethereal feel to the image. With a F9 setting to ensure enough detail on the horizon, and an 8 second exposure set up and ready to go, it was now a waiting game. I was hoping that the sun would be strong enough to break through the cloud. The picture below was the result of a ten-minute wait, but well worth it. By this time the wind had increased, and the clouds were moving. This was a perfect example of how nature can be a changing beauty, even from the same spot. I knew that if I stayed where I was, I would be able to capture a subtly varied series of images from one vantage point. The second shot shows the emerging colours of dawn, and to give a sense of a gently stirring sea I changed the exposure time to four seconds. With the clouds thickening, the scene was continuing to change. I changed to a ten second exposure, to achieve a milky flattening of the retreating waves over the shingle. This draws the eye to the sun forcing through a crack in the clouds at the top of the image. By now it was time to move, and to contrast with the earlier images I changed to an F6.3 with an exposure of 1/500. This gave me detail and texture in the waves and a pleasing vibrancy that made the early start, well rewarded.

Building Authentic Brand Presence

When buying wall art, it’s always important to visualize how your piece will look in your space. To help you do that I’ve put together a selection of my available works, in different rooms and with different framing options. I’ve chosen a classic black for the framed options, but then have also shown the more minimalist frameless options which is what you get with either dibond or canvas images. If you’d like to chat about wall art buying options, do give me a call on 07519939580 or email on newsightphotography@gmail.com

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